Which one is not a main part of the marketing mix?
a) Product
b)Advertisments
c)Promotion
d)Price
What is the correct order for a Marketing Plan?
a) Situation Analysis, Marketing objectives, budget, strategies, tactics, evaluation
b)Evaluation, Siutation analysis, Marketing objectives, budget, strategies, tactics
c)Marketing objectives, Evaluation, budget, situation analysis, tactics, strategies
What does the term "noise" mean?
a)cell phones
b)Mom talking to you
c)changing the channel
d)All the above
What is the correct order for a Marketing Plan?
a) Transmission Device, Decoding, Receiver, Sender, Encoding, Feedback
b)Decoding, Reciver, Sender Endcoding, Feedback, Transmission Device
c) Sender, Encoding, Transmission Device, Decoding, Receiver, Feedback
d)None of the above
Family Brands are?
a)The development of a new brand sold in the same category as another.
b) The marketing of two brands together for co- consumption.
c) The joint venture of two or more brands into a new prodcut or service.
d) A group of related products sold under one name.
What are Cognitive Maps?
a) Thhe extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
b) Simulation of the knowledge embedded in an individual's brain.
c) Customers who like to shop will under-take a more in-depth search for details about goods and services.
d) Shows you how to move from one step to another without making any of the wrong moves.
