Robert Ford Media Journal

10/25/10

Espn 2 hours

Facebook 20 min

Yahoo.com 10 min

TNT 2 hours

Youtube 20 min

Xbox 30 min

adage.com 14 min

10/26/10

Facebook 10 min

Yahoo.com 30 min

HBO 2 hours

ESPN 1 hour

Youtube 25 min

Through out these past two days there were a couple of advertisements that stuck out to me. One was during the Miami Heat game and it was Lebron's new commercial it was really good. Another commercial that stuck out to me was Derrick Rose Adidas commercial had an wear out effect on me because they played it so many times. Even when i was on the internet there weren't many eye popping ads that caught my attention.

Test 2 Questions

Chapter 4
What does SWOT stand for?
(a) Stenghts, weaknesses, opportunities, threats
b) Strategy, winning, opponents, threats
c) starting, weaknesses, opportunities, threats

How many types of customers are there to study?
a) 1
b) 2
(c) 3
d) 4

Chapter 5
What does PDA stand for?
a) Pulsating Drive appeal
b) Preplanning Dues appointment
(c) Personal Drive analysis
d) Promotional Drive analysis

Where does qualitative research come from?
a) Books, Reasearch, Internet
(b) Anthropology, Sociology, Psychology
c) College, TV, advertisments
d)Video games, Facebook, Library

Chapter 6
How many steps are there in the Hierarchy of effects model?
a) 3
b)5
c)7
(d) 6

Fear, humor, sex, emotions are examples of what?
a) IMC
b) Advertising research
(c) Advertising appeals
d) Advertising analysis

10-8

Brands Selling Points Objective
Exon Mobil Engergy Challenges Likely to achieve
Lufthansa Be home on time Likely to achieve
Chase New chase sapphire card Likeley to achieve
Rolex Beautiful in its simplicity Likely to achieve
Subaru Bigger better new model Not Likely
Unites States Postal Service Simpler way to ship Likely to achieve
Prudential Growing and protecting wealth Likely to achieve
Shell New energy future Likely to achieve
Patek Philippe Begin your own tradition Not likely

McDonald's Marketing

The good
- Owns one of the largest food chains in the world
- One of the worlds most recognized logos
-Provides nutrition facts about their food

The Bad
-Lots of competiton
-McDonalds as a lot of haters (so called "health issues")

Promotional Budget
-Brochues
-Billboards
-Commercials
-Ronald McDonald

Target Market
-Young Children
-College Sudents
-Middle Income Families