PoP stands for what?
a)Point of purchase
b)Point of Person
c)Point of Phase
CSP stands for what?
a) Cost Sales Price
b)Customer Service Program
c)Corporate sales Program
Chapter 10
To generate an effective refund or rebate program, the offer must have? Which does not work?
a)Visibility
b)advertisements
c)Perceived newness
d)an impact
Bounce Back coupons do what?
a) Help you bounce out of your debt
b) Coupons used at later times
c) Bounce back the rebates
Chapter 11
Which of the following is not a retail selling category?
a) Selling in retail outlets
b) Selling at schools
c)selling services
d)Telemarketing
CRM stands for what?
a)Customer relationship management
b)Customer Reputation Management
c) Consumer Replace Management
Chapter 12
A hit does what?
a) Send something in motion
b) Companies name in a news story
c) Puts the product on the map
Apology strategy means what?
a)Full apology when the firm has made an error
b)Gives discounts for errors made
c) no apology for errors made
Chapter 13
What is a web master?
a) creator of facebook
b) web content and e-mail messages for various consumers
FAQ's stands for what?
a) Fired As Questioned
b) Firm Association Quad
c) Frequently asked questions
Chapter 14
Intrepreneurship is a real word?
A) TRUE
B) FALSE
Entrepreneurship the trading of a company
a)true
b)false
