Test 4 Questions

Chapter 9

PoP stands for what?

a)Point of purchase

b)Point of Person

c)Point of Phase

CSP stands for what?

a) Cost Sales Price

b)Customer Service Program

c)Corporate sales Program

Chapter 10

To generate an effective refund or rebate program, the offer must have? Which does not work?

a)Visibility

b)advertisements

c)Perceived newness

d)an impact

Bounce Back coupons do what?

a) Help you bounce out of your debt

b) Coupons used at later times

c) Bounce back the rebates

Chapter 11

Which of the following is not a retail selling category?

a) Selling in retail outlets

b) Selling at schools

c)selling services

d)Telemarketing

CRM stands for what?

a)Customer relationship management

b)Customer Reputation Management

c) Consumer Replace Management

Chapter 12

A hit does what?

a) Send something in motion

b) Companies name in a news story

c) Puts the product on the map

Apology strategy means what?

a)Full apology when the firm has made an error

b)Gives discounts for errors made

c) no apology for errors made

Chapter 13

What is a web master?

a) creator of facebook

b) web content and e-mail messages for various consumers

FAQ's stands for what?

a) Fired As Questioned

b) Firm Association Quad

c) Frequently asked questions

Chapter 14

Intrepreneurship is a real word?

A) TRUE

B) FALSE

Entrepreneurship the trading of a company

a)true

b)false

Test 3 Questions

Chapter 7
1) Which is not one of the broad categories of message strategies?
a) Cognitive
b) Conative
(c) Generic
d) Affective

2) What is the manner in which an ad appeal is presented?
a) Resonance Framework
b) Emotional Framework
(c) Executional Framework
d) Promotional Framework

Chapter 8
1) What does CPM stand for?
a) Cost per million
b) Cost per billion
(c) Cost per thousand
d) Cost per hundred

2)What does CPRP stand for?
a) Corporate Price Rating Program
b) Cost Price Revenue Program
(c) Cost Per Rating Point
d) Cost per Research Program

Chapter 9
1) Monies paid to remove an item from a retailer's inventory?\
a) On-deal
b)Forward buying
c) Spiff money
(d) Exit fees

2)Funds charged by retailers to stock new products?
a) Exit fees
(b) Slotting fees
c) Stocking fees
d) drop-ship fees

Robert Ford Media Journal

10/25/10

Espn 2 hours

Facebook 20 min

Yahoo.com 10 min

TNT 2 hours

Youtube 20 min

Xbox 30 min

adage.com 14 min

10/26/10

Facebook 10 min

Yahoo.com 30 min

HBO 2 hours

ESPN 1 hour

Youtube 25 min

Through out these past two days there were a couple of advertisements that stuck out to me. One was during the Miami Heat game and it was Lebron's new commercial it was really good. Another commercial that stuck out to me was Derrick Rose Adidas commercial had an wear out effect on me because they played it so many times. Even when i was on the internet there weren't many eye popping ads that caught my attention.

Test 2 Questions

Chapter 4
What does SWOT stand for?
(a) Stenghts, weaknesses, opportunities, threats
b) Strategy, winning, opponents, threats
c) starting, weaknesses, opportunities, threats

How many types of customers are there to study?
a) 1
b) 2
(c) 3
d) 4

Chapter 5
What does PDA stand for?
a) Pulsating Drive appeal
b) Preplanning Dues appointment
(c) Personal Drive analysis
d) Promotional Drive analysis

Where does qualitative research come from?
a) Books, Reasearch, Internet
(b) Anthropology, Sociology, Psychology
c) College, TV, advertisments
d)Video games, Facebook, Library

Chapter 6
How many steps are there in the Hierarchy of effects model?
a) 3
b)5
c)7
(d) 6

Fear, humor, sex, emotions are examples of what?
a) IMC
b) Advertising research
(c) Advertising appeals
d) Advertising analysis

10-8

Brands Selling Points Objective
Exon Mobil Engergy Challenges Likely to achieve
Lufthansa Be home on time Likely to achieve
Chase New chase sapphire card Likeley to achieve
Rolex Beautiful in its simplicity Likely to achieve
Subaru Bigger better new model Not Likely
Unites States Postal Service Simpler way to ship Likely to achieve
Prudential Growing and protecting wealth Likely to achieve
Shell New energy future Likely to achieve
Patek Philippe Begin your own tradition Not likely

McDonald's Marketing

The good
- Owns one of the largest food chains in the world
- One of the worlds most recognized logos
-Provides nutrition facts about their food

The Bad
-Lots of competiton
-McDonalds as a lot of haters (so called "health issues")

Promotional Budget
-Brochues
-Billboards
-Commercials
-Ronald McDonald

Target Market
-Young Children
-College Sudents
-Middle Income Families

6 Test Questions

Which one is not a main part of the marketing mix?
a) Product
b)Advertisments
c)Promotion
d)Price

What is the correct order for a Marketing Plan?
a) Situation Analysis, Marketing objectives, budget, strategies, tactics, evaluation
b)Evaluation, Siutation analysis, Marketing objectives, budget, strategies, tactics
c)Marketing objectives, Evaluation, budget, situation analysis, tactics, strategies

What does the term "noise" mean?
a)cell phones
b)Mom talking to you
c)changing the channel
d)All the above


What is the correct order for a Marketing Plan?
a) Transmission Device, Decoding, Receiver, Sender, Encoding, Feedback
b)Decoding, Reciver, Sender Endcoding, Feedback, Transmission Device
c) Sender, Encoding, Transmission Device, Decoding, Receiver, Feedback
d)None of the above

Family Brands are?
a)The development of a new brand sold in the same category as another.
b) The marketing of two brands together for co- consumption.
c) The joint venture of two or more brands into a new prodcut or service.
d) A group of related products sold under one name.

What are Cognitive Maps?
a) Thhe extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
b) Simulation of the knowledge embedded in an individual's brain.
c) Customers who like to shop will under-take a more in-depth search for details about goods and services.
d) Shows you how to move from one step to another without making any of the wrong moves.