My Favorite Ad

I selected this ad because it really caught my attention. Just from the beginning it caught my eye by having the theme of the commercial sports. This is not even an ad just for soccer players but an ad for all sports fans. I like they way they flip the sings and make pictures out of the signs. They go back and forth filling the beer bottle and at the end, they end up making it look like its being drank. The image is great for the consumers becaue most people like to drink beer at sporting events. They did a really goood job with this commercial.

Thursday, December 9, 2010

Test 4 Questions

Chapter 9
PoP stands for what?
a)Point of purchase
b)Point of Person
c)Point of Phase

CSP stands for what?
a) Cost Sales Price
b)Customer Service Program
c)Corporate sales Program

Chapter 10
To generate an effective refund or rebate program, the offer must have? Which does not work?
a)Visibility
b)advertisements
c)Perceived newness
d)an impact

Bounce Back coupons do what?
a) Help you bounce out of your debt
b) Coupons used at later times
c) Bounce back the rebates

Chapter 11
Which of the following is not a retail selling category?
a) Selling in retail outlets
b) Selling at schools
c)selling services
d)Telemarketing

CRM stands for what?
a)Customer relationship management
b)Customer Reputation Management
c) Consumer Replace Management

Chapter 12
A hit does what?
a) Send something in motion
b) Companies name in a news story
c) Puts the product on the map

Apology strategy means what?
a)Full apology when the firm has made an error
b)Gives discounts for errors made
c) no apology for errors made

Chapter 13
What is a web master?
a) creator of facebook
b) web content and e-mail messages for various consumers

FAQ's stands for what?
a) Fired As Questioned
b) Firm Association Quad
c) Frequently asked questions

Chapter 14
Intrepreneurship is a real word?
A) TRUE
B) FALSE

Entrepreneurship the trading of a company
a)true
b)false


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