The good- Owns one of the largest food chains in the world
- One of the worlds most recognized logos
-Provides nutrition facts about their food
The Bad
-Lots of competiton
-McDonalds as a lot of haters (so called "health issues")
Promotional Budget
-Brochues
-Billboards
-Commercials
-Ronald McDonald
Target Market
-Young Children
-College Sudents
-Middle Income Families
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