My Favorite Ad

I selected this ad because it really caught my attention. Just from the beginning it caught my eye by having the theme of the commercial sports. This is not even an ad just for soccer players but an ad for all sports fans. I like they way they flip the sings and make pictures out of the signs. They go back and forth filling the beer bottle and at the end, they end up making it look like its being drank. The image is great for the consumers becaue most people like to drink beer at sporting events. They did a really goood job with this commercial.

Wednesday, October 13, 2010

Test 2 Questions

Chapter 4
What does SWOT stand for?
(a) Stenghts, weaknesses, opportunities, threats
b) Strategy, winning, opponents, threats
c) starting, weaknesses, opportunities, threats

How many types of customers are there to study?
a) 1
b) 2
(c) 3
d) 4

Chapter 5
What does PDA stand for?
a) Pulsating Drive appeal
b) Preplanning Dues appointment
(c) Personal Drive analysis
d) Promotional Drive analysis

Where does qualitative research come from?
a) Books, Reasearch, Internet
(b) Anthropology, Sociology, Psychology
c) College, TV, advertisments
d)Video games, Facebook, Library

Chapter 6
How many steps are there in the Hierarchy of effects model?
a) 3
b)5
c)7
(d) 6

Fear, humor, sex, emotions are examples of what?
a) IMC
b) Advertising research
(c) Advertising appeals
d) Advertising analysis
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